Customer Service



DIGITAL PHOTO INFORMATION

This information will help you better understand the preparation process
regarding digital photography.



As new and more affordable digital cameras flood the market, printing companies are seeing an increase in the number of photo scans furnished for use in printed materials. There are not approximately 200 models of digital cameras. If you are considering such a purchase or have already purchased a digital camera and want to use that digital photography in your printed materials, we have provided you with some information you MUST know.

Resolution is the KEY factor Images to be used only on monitors require very low (72 dpi) resolution. Most people start out placing images on a computer screen or emailing them to clients or friends. Handling them in this manner is a good way to become familiar with the handling and placement of digital images. It is good for use in web sites and intranets. When plans go beyond the monitor, new camera settings must be used. Printing requires a very high number of pixels to produce acceptable resolution - especially if you plan to print the image in full color. A good general rule of thumb...300 dpi resolution at 100% of the original size you wish to print.


Above photo at 72 dpi




Above photo at 300 dpi
That is the minimum requirement for good print quality setting anyway. You can always resample the image's resolution later should you change your mind or need to save disk space. Higher resolution image storage quickly becomes an issue for digital camera users. If you don't already own a CD or DVD burner, you will want to buy one for image transfer and storage.

Checking Resolution
Not being sure your image has enough resolution to print is easily solved. You can check it by using any image-editing software such as Photoshop. Open your image, hold down the "option" key and click in the lower left window of the image. This will tell you the size and number of pixels in the image. If the image has a minimum of 300 pixels at 100 percent of its placement size, it has enough resolution to reproduce adequately on a printing press.

Remember: The number of pixels captured in the original image is all you have to work with. Enlargement simply spreads the same number of pixels over a larger area resulting in fuzzy or jagged images.

Camera Settings
Digital cameras usually have several resolution options. If you are going to use a photo image for print, ALWAYS select the highest resolution setting available on your camera. If you are not sure you will use the image for print, you may want to select the highest.

For Those Really LARGE Images
If your digital camera cannot provide the resolution required for those larger printed items, you may have to out-source the photography. Professional photographers utilize large-format camera backs to successfully capture the number of pixels needed for printing.